When it comes to packaging, choosing between matte and glossy lamination can change the overall look of your product. Both types have their pros and cons that fit different needs. If you want your packaging to stand out or look classy, the right finish can make a big difference. Matte and glossy are both good choices, it just depends on what is best for your brand.
What is lamination?
Lamination is the process of applying a thin plastic film to the surface of printed materials to protect them and enhance their appearance. It adds durability, water resistance, and a smooth finish (glossy or matte).
What is matte lamination?
A matte lamination adds a thin plastic film over your printed packaging, giving it a soft, smooth texture without shine. It is a non-reflective finish, does not cause any glare or fingerprints. This finish is also called soft-touch lamination because of its silky texture, like velvet. Choose a matte finish if you want to give your packaging a premium and elegant feel.
Pros of Matte Lamination:
- Soft, smooth, and premium feel
- Reduces glare and reflections
- Fingerprints and smudges are less visible
- Elegant, non-shiny finish suitable for luxury brands
- Easy to write on with pens or markers
Cons of Matte Lamination:
- Colors may appear slightly dull or muted
- More prone to scratching compared to gloss
- Generally more expensive than gloss lamination
- Can show wear over time with frequent handling
What is gloss lamination?
A glossy lamination adds a thin plastic film over your printed packaging, giving it a shiny, vibrant finish that catches the eye. It adds a shiny, polished look that makes your artwork and images stand out. This makes it a popular choice for designs that need to look bold. If you want your packaging to look bright and attention-grabbing, glossy lamination is a great option.
Pros of Gloss Lamination:
- Bright, shiny finish that enhances color vibrancy
- Makes images and graphics look more eye-catching
- Offers strong protection against dirt, moisture, and scratches
- Generally more affordable than matte lamination
Cons of Gloss Lamination:
- Shows fingerprints and smudges more easily
- Can create glare under light, making text harder to read
- Less suitable for a subtle or premium brand look
Which lamination is right for your product?
The right lamination depends on your product’s purpose, design, and brand image.
Gloss lamination is ideal for products that need vibrant colors and a shiny, eye-catching look, such as packaging for toys, tech, or promotional materials.
Matte lamination, on the other hand, offers a soft, elegant finish perfect for luxury, minimalist, or premium products such as cosmetics, fashion, or stationery.
